Why the First 90 Days Matter
The first 90 days of your network marketing business are crucial. This period sets the tone for your future success and helps establish momentum that will carry you through the challenging early stages. During this time, new network marketers often build foundational habits, develop their sales strategies, and start generating initial results.
The actions you take in these first few months will determine how quickly you achieve success and build confidence in your business.
Fact: According to research from the Direct Selling Association (DSA), distributors who establish a strong routine in their first 90 days are 60% more likely to continue in the business after the first year.
In this post, we’ll outline a step-by-step approach to help you make the most of your first 90 days, set clear goals, and build a solid foundation for your network marketing business.
The First 30 Days: Building the Foundation
- Set Clear Goals:
- Start by setting specific, measurable goals for the first 30 days. Your goals should include personal development (e.g., completing training modules), product sales (e.g., achieving $500 in sales), and recruitment (e.g., recruiting your first two team members).
- Tip: Write down your goals and place them somewhere visible, like on your desk or as a note on your phone, to keep yourself motivated and focused.
- Learn the Products Inside and Out:
- Familiarize yourself with the products or services your company offers. Learn their benefits, features, and target audience. This knowledge will make you more confident when talking to potential customers and recruits.
- Create your own experiences with the products, so you can share authentic testimonials and stories when engaging with prospects.
- Create Your Prospect List:
- Make a list of everyone you know who might be interested in your products or the business opportunity. This “warm market” list should include friends, family, colleagues, and acquaintances.
- Segment your list into categories (e.g., potential customers, potential recruits) and prioritize your outreach based on their level of interest and connection to you.
- Reach Out and Start Conversations:
- Begin reaching out to people on your list. Start by reconnecting and showing genuine interest in their lives. Avoid jumping straight into a sales pitch. Instead, look for opportunities to naturally introduce your product or business.
- Use social media platforms like Facebook, Instagram, and LinkedIn to expand your network and connect with new people.
- Host a Launch Event:
- Organize a launch event, either in person or virtually, to introduce your products and the business opportunity to your network. This could be a product demonstration, a webinar, or a casual get-together.
- Tip: Offer exclusive discounts or bonuses to attendees to create a sense of urgency and encourage participation.
- Focus on Personal Development:
- Use this time to build foundational skills in sales, communication, and leadership. Read books, listen to podcasts, and attend webinars that will help you become more effective in your new role.
- Recommended resources: “Go Pro: 7 Steps to Becoming a Network Marketing Professional” by Eric Worre or “The Compound Effect” by Darren Hardy.
Days 31-60: Establishing Your Presence and Expanding Your Network
- Refine Your Elevator Pitch:
- Develop a clear and concise elevator pitch that explains what you do, why you do it, and how it benefits others. Practice delivering it confidently and naturally.
- Create Content for Social Media:
- Share your journey and experiences on social media to attract interest. Post regularly about the products, your personal growth, and the benefits of joining your business.
- Use a mix of educational content, success stories, testimonials, and behind-the-scenes glimpses into your daily activities to keep your audience engaged.
- Follow Up with Initial Prospects:
- Revisit your prospect list and follow up with those who attended your launch event or showed interest but didn’t commit. Remember, the fortune is in the follow-up!
- Use personalized messages, share new updates, or invite them to upcoming events to maintain the conversation.
- Recruit Your First Team Members:
- Focus on recruiting your first two to three team members. Provide them with support, resources, and training to help them get started on the right foot.
- Establish regular communication and set shared goals to ensure they’re motivated and on track.
- Start Hosting Regular Events:
- Regularly host product demonstrations, training sessions, or opportunity presentations. These events keep your network engaged and create opportunities to reach new people.
- Track Your Progress and Make Adjustments:
- Regularly review your goals and progress. If you’re not achieving the desired results, adjust your approach. Identify any challenges and seek guidance from your upline or mentors.
- Tip: Create a weekly or bi-weekly progress report to evaluate what’s working and what needs improvement.
Days 61-90: Building Momentum and Creating Consistency
- Strengthen Your Relationship with New Recruits:
- Help your new team members set their own 90-day plans and support them in reaching their initial goals. A successful team means increased momentum for your business.
- Schedule regular one-on-one check-ins to discuss their progress, answer questions, and provide encouragement.
- Refine Your Presentation and Communication Skills:
- By now, you should have a few presentations or events under your belt. Review your performance, identify areas for improvement, and practice refining your pitch and presentation style.
- Focus on Expanding Your Network:
- Continue growing your prospect list by networking both online and offline. Attend industry events, join community groups, and actively engage with new contacts on social media.
- Use tools like LinkedIn Sales Navigator or Facebook Groups to find and connect with people in your target market.
- Celebrate Wins and Milestones:
- Recognize and celebrate all achievements—whether it’s a new recruit, a sales milestone, or personal growth. Celebrating these wins will keep you motivated and reinforce positive behaviors.
- Establish a Routine for Long-Term Success:
- Develop a daily and weekly routine that includes prospecting, follow-ups, content creation, and personal development. Consistency is key to maintaining momentum and ensuring long-term success.
- Stat: Research shows that habits are formed over an average of 66 days. By day 90, you should have established habits that support your network marketing activities.
Final Thoughts
The first 90 days of your network marketing business set the stage for everything that follows. By focusing on building strong foundations, refining your skills, and establishing productive habits, you create a path for long-term success. Remember, every conversation, event, and personal development activity you engage in now contributes to your future growth.
Conclusion
The first 90 days are a critical period for any network marketer. Take action, stay consistent, and don’t be afraid to learn and adapt along the way. With determination and the right strategies, you’ll be on your way to building a successful and sustainable network marketing business.
Next Steps: In our next post, we’ll explore “Knowledge is Power: Leveraging Personal Development for Business Growth” and delve into how continuous learning can elevate your skills and drive business success. Stay tuned!